Unfair or Deceptive Business Practices

Most provinces and territories have laws that protect consumers from unfair or deceptive business practices. Generally, an unfair or deceptive practice takes the form of a claim that would likely mislead the average person or a claim taking advantage of a person's inability to protect their interests during negotiations.

When you believe you have been deceived, contact the Competition Bureau, the Better Business Bureau or your provincial or territorial consumer affairs office. When the complaint relates to labelling or advertising of food, contact the Canadian Food Inspection Agency (CFIA).

Consumers are also protected against Misleading Advertising.

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Important Notices