This guide explains some of the common green claims and labels you will see in Canada.


The Canadian EcoLogo (also known as Environmental Choice) helps you identify products and services that have been independently certified to meet strict environmental standards that reflect their entire life cycle—from manufacturing to disposal. EcoLogo standards are designed so that only the top 20% of products available on the market can achieve certification. More than 7000 products—from paint to paper—carry this logo.

Energy Efficiency



The international ENERGY STAR symbol marks products that are among the most energy efficient on the market. ENERGY STAR-qualified products include: major appliances, heating, cooling and ventilation equipment, lighting products, electronics, office equipment, windows, doors and skylights.


The Canadian EnerGuide label lists a product’s estimated annual energy consumption and compares it to the energy performance of similar products. The EnerGuide label appears on products such as major household appliances, heating, cooling and ventilation equipment, new houses and automobiles.

Forest Products

Forest certification logos indicate that forest products, such as wood and paper, come from sustainably managed forests. The following three internationally recognized forest certification systems are used in Canada. All three provide consumers with independent, third party assurance of sustainable forest management, ethical behaviour and adherence to local laws.

Forest Stewardship Council


Sustainable Forestry Initiative


Canadian Standards Association


Food Products

Marine Stewardship Council Certification Logo


Products bearing the Marine Stewardship Council (MSC) label come from fisheries certified to have met the MSC’s standard for sustainable fishing. These fisheries must show how they minimize environmental impact, and that they have sustainable fish stocks and an effective management system in place that meets all local and international laws.

For more information, go to

Canada Organic Logo


Food products that meet the Canadian standard for organic production (at all stages, from growing to marketing) and contain at least 95 percent organic ingredients and no GMOs (genetically modified organisms) may display the Canada Organic label. Producers must also follow sustainable management practices to avoid damage to the environment and ensure the ethical treatment of livestock.

Fair Trade

TransFair Canada Logo


Fair trade schemes, such as TransFair Canada, set standards to ensure that certified products are produced in a socially and economically fair, and environmentally responsible manner. These programs promote sustainable development and work to improve the livelihood of farmers and other workers in the developing world.

Recycling Symbols

Möbius loop


The recycling symbol (or Möbius loop) indicates that a product or packaging is recyclable, contains recycled content, or both. When used to show that a product or packaging contains recycled content, the percentage of recycled content should appear, either inside or next to the symbol. When a Möbius loop is used to indicate a product is both recyclable and contains recycled content, there must be an explanatory statement supporting both claims.

Society of the Plastics Industry Symbols

Many plastic and packaging products display a symbol that looks like the Möbius loop, but has a different purpose and meaning. This symbol is part of a resin coding system produced by the Society of the Plastics Industry (SPI) that identifies the different resins found in plastic bottles and rigid containers. Recycling firms have varying standards for the plastics they accept and the presence of an SPI code does not mean the product is recyclable or recycled in your community.


Check with your municipality to see which types of plastics and other materials are collected locally.

Other Environmental Claims

Manufacturers, importers, distributors or anyone who promotes a product or service may decide to make environmental claims about it. These claims are usually based on a single attribute (for example, that a product is biodegradable or recyclable), rather than on the environmental impact of the product’s entire life cycle, and may not be independently tested or certified. To learn more about these claims, go to Environmental claims: A guide for industry and advertisers. The Competition Bureau has developed this guide in partnership with the Canadian Standards Association, to help businesses ensure their environmental advertising is not misleading. Consumers may also find the guidelines helpful when trying to evaluate environmental claims.

For more information on green claims visit the following:

Competition Bureau Canada

Head Office

50 Victoria Street

Gatineau, Quebec  K1A 0C9

Telephone: 819-997-4282
Toll Free: 1-800-348-5358
Phone (TTY): 1-800-642-3844
Fax: 819-997-0324

Provincial and Territorial Consumer Affairs Offices


Service Alberta, Consumer Contact Centre
3rd Floor Commerce Place
10155-102 Street

Edmonton, Alberta  T5J 4L4

Telephone: 780-427-4088
Toll Free: 1-877-427-4088


British Columbia

Consumer Protection BC
#307-3450 Uptown Blvd
PO Box 9244

Victoria, British Columbia  V8W 9J2

Telephone: 604-320-1667
Toll Free: 1-888-564-9963
Fax: 250-920-7181



Consumer Protection Office, Manitoba Justice
302-258 Portage Avenue

Winnipeg, Manitoba  R3C 0B6

Telephone: 204-945-3800
Toll Free: 1-800-782-0067
Fax: 204-945-0728


New Brunswick

Financial and Consumer Services Commission
225 King Street, Suite 200

Fredericton, New Brunswick  E3B 1E1

Toll Free: 1-866-933-2222
Fax: 506-444-4494


Newfoundland and Labrador

Service NL
PO Box 8700

St. John’s, Newfoundland and Labrador  A1B 4J6

Telephone: 709-729-2600
Toll Free: 1-877-968-2600
Fax: 709-729-6998


Northwest Territories

Consumer Affairs, Department of Municipal and Community Affairs
5201-50th Avenue, Suite 600
PO Box 1320

Yellowknife, Northwest Territories  X1A 2L9

Telephone: 867-767-9161 ext 21022
Fax: 867-873-0309


Nova Scotia

Service Nova Scotia and Municipal Relations, Public Enquiries
Mail Room, 8 South
Maritime Centre
1505 Barrington Street

Halifax, Nova Scotia  B3J 3K5

Telephone: 902-424-5200
Toll Free: 1-800-670-4357
Fax: 902-424-0720



Consumer Affairs, Department of Community and Government Services
3090 – 9th Street
P.O. Box 440

Baker Lake, Nunavut  X0C 0A0

Telephone: 867-793-3303
Toll Free: 1-866-223-8139
Fax: 867-793-3321



Consumer Protection Ontario, Ministry of Government and Consumer Services
Box 450
1201 Wilson Ave, Station A

Toronto, Ontario  M3M 1J8

Telephone: 416-326-8800
Toll Free: 1-800-889-9768
Phone (TTY): 416-229-6086
Phone (TTY) 2: 1-877-666-6545
Fax: 416-326-8665


Prince Edward Island

Consumer Services, Department of Justice and Public Safety
Shaw Building, 4th Floor
95 Rochford Street
PO Box 2000

Charlottetown, Prince Edward Island  C1A 7N8

Telephone: 902-368-4580
Telephone: 902-368-4550
Toll Free: 1-800-658-1799
Fax: 902-368-5283



Office de la protection du consommateur
400 Jean-Lesage Boulevard, Suite 450

Québec, Quebec  G1K 8W4

Telephone: 418-643-1484
Toll Free: 1-888-672-2556
Fax: 418-528-0976


Consumer Services, Department of Community Services
307 Black Street

Whitehorse, Yukon  Y1A 2N1

Telephone: 867-667-5111
Toll Free: 1-800-661-0408 ext. 5111
Fax: 867-667-3609